I’m putting together my PowerPoint for the Remake | Remodel conference in Germany in a couple weeks, and I thought I’d share my two favorite slides so far.
The concept is pretty simple: my presentation discusses fan remixes (on Lost Video Island and OverClocked ReMix) from a rhetorical perspective, so I’m giving a very simple primer on what I mean by rhetoric. First, there’s the traditional view:
But then there’s the more realistic view of rhetoric, that acknowledges that people create their own meanings based on their situatedness in time and space, their emotions as they hear the message, etc.:
Then I’ll point out that the reason I’m interested in fan remixes is because the rhetorical effect of a text is complicated when the text includes aspects that the audience has seen/heard before. But that uncertainty is managed in part by fan communities, where the norms and literacies of the discourse community are shaped and tweaked and learned.
That’s one reason I like this image so much: in a sense, I’m “remixing” the original Creative Commons licensed photo from Flickr, “orator” by southtyrolean. And people’s reactions to the image will be affected by their own history with Lego bricks–for some (like me), it’s an instantly nostalgic, familiar image because of the Lego element, but for others it might look childish, odd, etc.
In other words, the image itself demonstrates my justification for talking about fan communities in my presentation.